Project: WBENC 2017
Concept: Transform existing booth to create a more lounge like experience while incorporating the brand’s diversity throughout the space.
At this year’s National Woman’s Business Enterprise Council (WEBNC) Conference, Facebook wanted to transform their existing 20’ x 50’ booth, previously designed by FG|PG, to create a more lounge like experience while displaying their brand’s diversity. FG|PG was the perfect fit for this project being a member and WBENC certified since 2007.
FG|PG implemented branding elements from the Facebook campus throughout the space including vending machines, giving away Facebook swag, and the “What’s on your mind wall”. At campus the wall is used to encourage creative thoughts, feelings and ideas – inspiring WBENC attendees to do the same. In addition, FG|PG furnished the space with white leather sofas and chairs for a sophisticated elegant look and Facebook branded throw pillows to increase the brand presence. The booth also included a live panel broadcast entitled “She Means Business”. The broadcast featured two women business owners, our own Freddie Georges from FG|PG and Elizabeth Giorgi from Mighteor. Click here to see the full broadcast.