Project: Press Event for the 2018 Yukon Denali Ultimate Black limited edition
Concept: A VIP media event to promote the 2018 Yukon Denali Ultimate Black limited edition
Producer: FG|PG in collaboration with Little Damage Ice Cream Shop and MBooth
The setting, sundown in Downtown Los Angeles… Taking advantage of the buzz surrounding the LA Auto Show, GMC partnered with FGPG, MBooth and Little Damage Ice Cream Shop to create a “uniquely tasty” VIP launch event to introduce the limited edition GMC Yukon Denali Ultimate Black. In transforming a downtown parking lot in to a luxe vehicle viewing space, we erected an open-air tent, added bold, black carpet, produced a custom 20’ backdrop, product showcase towers and added LED perimeter and detail lighting to illuminate the beauty behind (…and in front of) the vehicle reveal.Additionally, members of the press were invited to preview the 2018 Yukon Denali Ultimate Black Edition while enjoying a custom branded, “Denali Ultimate Black” flavored all-black ice cream cone with chrome-colored sprinkles, courtesy of Little Damage Ice Cream Shop.