Show: GameStop 2017
Concept: Repurpose Pokémon’s award winning booth to promote both existing and newly released video game titles and game playing.
In recent years, FGPG has created award winning designs for Pokémon @ GameStop Expo. This year Pokémon wanted a competitive game playing environment designed to promote their release of Pokken Tournament DX. Utilizing the existing exhibit properties FG|PG redesigned the 30’ x 50’ booth to include multiple gaming kiosks throughout the exhibit adding custom graphics that featured characters and game art from the upcoming release entitled Ultra Sun and Ultra Moon and a wall of Pokémon collectible plush toys.
FGPG created a flow throughout the space that allowed GameStop managers and distributors to play competitively against one another, the winners received collectible Pokémon plush toys or action figures. FGPG worked with Pokémon to repurpose and design another “winning” experience to increase customer engagement, participation and brand awareness.