“FGPG was the perfect design partner with sensibilities and creativity to deliver this first ever game marketing industry event. They truly translated our vision into a reality.”
– Stephen Early, VP of Strategic Partnerships
Project: Promax Summit 2017
Concept: One day Summit and Awards ceremony inaugrual launch event for Video Gaming Industry through newly formed PromaxGAMES, a division of PromaxBDA.
The Terra Gallery in San Francisco was the setting for the first PromaxGames annual summit and awards ceremony. PromaxGAMES was launched this year by PromaxBDA to be a member association and professional global community for marketing thought leaders, visionaries and executives in the video game industry.
As a result of established relationships, extensive experience and proven expertise in e-sports and video gaming world, FGPG was the ideal production and design partner for this important inaugural event. The design and production team transformed the raw two-story gallery into a funky, contemporary and multifunctional indoor/outdoor environment. Combining hi-tech with creative design and comfort FGPG created an immersive atmosphere that resonated with the guests and complimented brand partnerships throughout the entire event. Production design features included an upstairs theatre setting complete with a stage and seating for 300 people used for speaker presentations throughout the day and converted for hosting the awards ceremony during the evening. Downstairs offered a more relaxed and intimate ambiance including a variety of table games, several food trucks parked in the lot to enjoy lunch and networking opportunities with outdoor seating. Throughout the day the lower level featured a fully stocked beverage and snack bar, comfy charging stations, photo booth, interactive VR activations and a pre-awards ceremony, cocktail party that evening.