Project: E3 2017
Concept: Design and produce booth to celebrate ShackNews 20th anniversary and capture numerous milestones and memories.
For a second year the team at Shack News partnered with FG|PG to design and produce their 20’x40’ exhibit booth at E3. This year, to celebrate their 20th anniversary, FG|PG created an even more compelling presence on the show floor by completely transforming last year’s booth experience.
Shack News wanted to emulate a smoking lounge vibe to provide an authentic setting when live-streaming during the show. FG|PG used a variety of graphics to illustrate the history of Shack News, capturing numerous milestones and memories. FGPG also furnished the space with leather sofas complete with a fire place making the space intimate yet open and inviting to attendees.
“Mission accomplished! We did exactly what we were looking for and it was between FG|PG and us working on the vision and revising it. The attention to detail is what makes it so great.” -Asif Khan, CEO, Shack News