From BizBash.com 01.10.2011: 10 Ways Exhibitors Got Attention at the Consumer Electronics Show in Las Vegas

On its return to its prime real estate just outside of the main entrance of the convention center’s South Hall, technology news and reviews Web site and CES partner CNET “really wanted to stand out this year,” said CNET vice president of marketing Jill Byron. A massive digital canvas broadcast screen was topped by an electronic ticker tape that was “just a great way to broadcast from our booth and highlight all of our great coverage,” Byron said. “Our strategy was to showcase that CNET is a shortcut to what’s hot at CES this year.” The booth, which was designed in-house and built by Freddie Georges Production Group, also included a record 30 hours of live programming from the showroom floor.

Here are some “behind the scenes” photos:

With more than 200 exhibitors and 40,000 attendees, the Electronic Entertainment Expo (E3) is as ruthlessly competitive as “Grand Theft Auto.” So when Los Angeles-headquartered Warner Bros. Interactive Entertainment Inc. wanted to debut the latest titles in its video-game lineup, the company crafted an exhibit that recreated the games’ fun — and their fear, too.

Designed by Freddie Georges Production Group Inc. of La Palma, CA, the 10,000-square-foot exhibit featured four game-related sections. Attendees entering the oval-shaped, 450-square-foot “Batman: Arkham Asylum” area passed through the forbidding 13-foot-tall rusted iron gates used in the “Batman Forever” movie. Here, on a morgue-like floor of bare concrete, visitors played on four gaming kiosks surrounded by barbed wire, a crumbling wall spray painted with “Welcome to the Mad House” in lime green, and a restraining gurney staffers strapped attendees into for a photo opportunity.
Once visitors escaped the grim atmosphere, they could flee into the nearby “F.E.A.R. 2: Project Origin” segment. Modeled after the game’s desolate children’s playground with discarded shoes, crumpled soda cans, and chunks of smashed-in chain-link fence strewn about, the setting offered four stationary merry-go-rounds rigged with 40-inch plasma monitors and consoles to play the horror game.

The mood lightened in the forest-like terrain of “Lord of the Rings: Aragorn’s Quest.” Here boulders and an 18-foot-tall tree of sculpted foam on a grassy knoll of real sod recreated the gentle setting of a mythical shire from the beloved movies. Last, in the 1,380-square-foot “Lego Rock Band” section, the company used high-gloss automotive paint to tint over-sized Lego bricks that formed three stages, where would-be rockers belted out tunes from the Spin Doctors to Spinal Tap. By bringing its entertainment’s mayhem, mirth, and music to life, Warner Bros. showed the crowd and competitors it had serious game.

“There were a number of incredibly intricate booths amidst the controlled chaos on the show floor at E3 this year, but the space created by Trion Worlds to showcase upcoming Rift: Planes of Telara and End of Nations was a true work of art. Featuring a full scale life rift, massive video displays and live presentations for both titles, the Trion Worlds booth was hands down one of the coolest visual elements of the entire event.”

“Not only is End of Nations breaking new ground by offering the first true MMORTS experience to gamers, but it has some of the most impressive graphics this side of the MMO looking glass. In fact, End of Nations is one of those rare games where the awe inspiring graphics you see in the trailers are exactly what awaits you while playing. Trion Worlds is clearly onto something big with this title, and we certainly can’t wait to see more.”

Take a look at the BizBash Slideshow »

“Words cannot describe the awesomeness of this booth, showcasing both End of Nations and RIFT: Planes of Telara, designed and produced by FG/PG exclusively for Trion.”

Fly with us through the progression of an FG|PG Project!

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FG|PG adds Pearl Street Marketing as a strategic partner. Pearl Street Marketing will provide marketing, branding and PR capabilities for our clients.

“The 20-foot by 40-foot booth was the dominating centerpiece of CES’ gaming area.” ~ Kenneth Briodagh

“This is an exciting launch for the FG|PG team,” said Freddie Georges, CEO. “LEGO Universe will be one of the top-selling video games in 2010 and we are extremely excited to help with the premiere at CES and work with another world-class company.”

“We’re actually here at the Blizzard Party that FG|PG helped us with, and as usual they pulled off a great party and the attention to detail was awesome. They outdid themselves as always. The party looks amazing!…”

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“…Actually, this is any easy one for Freddie Georges Production Group, because they do Blizzcon for us; a huge event. We love working with them! We’ve worked with them for many year and have told lots of friends about them. If you ever need a great job done, call FG|PG, they rock!” ~ Steve Parker

FG|PG is proud to share that, on January 27th of 2010, the Mall Tour was featured in Event Marketer. Freddie Georges and her team partnered up with WBIE to design, produce and manage the custom fabricated traveling booth.

“We couldn’t be happier with our build out here for our Holiday Mall Tour. Beautiful artwork and they really did a great job with staffing the event. We couldn’t be happier.” ~ Warner Bros. Interactive Entertainment

To read more about the WB Game Station Mall Tour click here »

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