E3 2019 Sneak Peek

The 25th annual E3 Expo starts on June 11 and runs through the 13th at the L.A. Convention Center. The big reveals are kept under lock and key until the event, but the rumor mill is hinting at a few big announcements. Here’s what we’re excited to see at E3 2019.

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7 Must-See Instagram Museums

Designed to be photographed and generate socially shareable experiences, Instagram Museums use compelling themes, eye-catching design, and novel staging to win the hearts and follows of Instagrammers. Take a look at FG|PG’s list of 7 Must-See Instagram Museums for your daily dose of inspiration.

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The Best Brand Activations At Coachella 2019

Celebrating twenty years of music and art in the desert, Coachella shows no signs of slowing down. Music wasn’t the only attraction that drew crowds. Some of our favorite brands and artists were out in full force engaging fans with an evergrowing number of tents, lounges, interactive activations…

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Netflix & Hasan Minhaj Reinvent the Keynote

Few people were better at delivering a rousing, consistently on-message, and attention-getting keynote address than Apple’s Steve Jobs. Jobs understood that soaring words weren’t enough. He relied heavily on visual and auditory aids, often speaking in front of giant screens…

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Selecting Your Experiential Partner

Effectively marketing yourself at trade shows and through live events is critical to establishing yourself as a leading brand. Nothing strengthens your bond with consumers or increases purchase velocity more than a perfectly executed activation. Read on to learn how to select the right partner for your brand.

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5 Brand Activations Commanding Attention

One of the biggest advantages of creating live experiences is that you aren’t limited to the boxy confines of indoor spaces. Audiences are savvy to most common marketing and promotional practices, so reaching them in places and ways they don’t expect can make a...

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5 Pop-Ups Delighting Guests & Trending Online

There’s no denying it, pop-ups are hot. Forget about the timeworn seasonal Halloween costume shop, the latest generation of temporary retail and experiential event spaces are a whole new breed. They are arousing brand engagement, launching new product…

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How Personalization Is Impacting Experiential

We live in an on-demand world. The mobile revolution that was anticipated for so long is now very much a reality. Within seconds, virtually anything your heart desires can be purchased and delivered to your preferred location. Whether you’re looking for dinner and a...

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