An Insider’s Look into Fortnite’s Brand Experiences

  Freddie Georges Production Group is no stranger to designing and building immersive experiences for brands looking to stand out from the crowd. Since our founding in 2001, our creative team has produced activations and events for some of the worlds most...

Why In-N-Out Burger is an Experiential Masterclass

    Customized, Consistent, & Craveable Experiences   There was a period of intense rivalry between McDonald’s and Burger King in the 1970s known as the Burger Wars. The two fast food giants went on an advertising binge, with Burger King attempting...

The Best Brand Activations At Coachella 2019

(Photo by Natt Lim/Getty Images for Coachella)     Party In The Desert When Paul Tollett and Rick Van Santen co-founded the Coachella Valley Music and Arts Festival twenty years ago they hoped to create an event that delivered a more transformative...

Netflix & Hasan Minhaj Reinvent the Keynote

Few people were better at delivering a rousing, consistently on-message, and attention-getting keynote address than Apple’s Steve Jobs. Keynotes communicate a message to a large audience that is focused on one central issue. For Jobs, that often meant touting the...
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