The Best Brand Activations At Coachella 2019

(Photo by Natt Lim/Getty Images for Coachella)     Party In The Desert When Paul Tollett and Rick Van Santen co-founded the Coachella Valley Music and Arts Festival twenty years ago they hoped to create an event that delivered a more transformative...

Netflix & Hasan Minhaj Reinvent the Keynote

Few people were better at delivering a rousing, consistently on-message, and attention-getting keynote address than Apple’s Steve Jobs. Keynotes communicate a message to a large audience that is focused on one central issue. For Jobs, that often meant touting the...

Selecting Your Experiential Partner

   Experiences Connect People Effectively marketing yourself at trade shows and through live events is critical to establishing yourself as a leading brand. Nothing strengthens your bond with consumers or increases purchase velocity more than a perfectly...

Best of SXSW 2019: Our Favorite Experiences

Austin has always done things with a little more style than the rest of Texas. Whereas the rest of the state is all about living large, Austin prides itself on letting its freak flag fly… hence its unofficial motto: “Keep Austin Weird.” It’s no surprise that one of...

5 Brand Activations Commanding Attention

One of the biggest advantages of creating live experiences is that you aren’t limited to the boxy confines of indoor spaces. Audiences are savvy to most common marketing and promotional practices, so reaching them in places and ways they don’t expect can make a...
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