5 Brand Activations Commanding Attention

One of the biggest advantages of creating live experiences is that you aren’t limited to the boxy confines of indoor spaces. Audiences are savvy to most common marketing and promotional practices, so reaching them in places and ways they don’t expect can make a...

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5 Pop-Ups Delighting Guests & Trending Online

There’s no denying it, pop-ups are hot. Forget about the timeworn seasonal Halloween costume shop, the latest generation of temporary retail and experiential event spaces are a whole new breed. They are arousing brand engagement, launching new product…

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How Personalization Is Impacting Experiential

We live in an on-demand world. The mobile revolution that was anticipated for so long is now very much a reality. Within seconds, virtually anything your heart desires can be purchased and delivered to your preferred location. Whether you’re looking for dinner and a...

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Experiential Inspiration

What better time of year to pause, appreciate and give thanks to all of the incredibly creative minds within the experiential marketing community. Here’s a look at some recent projects that are keeping us inspired. WONDERSPACES Wonderspaces began delivering...

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5 Years of Oculus Connect

Our team at FG|PG loves a good challenge. We are always on the hunt for the next exciting start-up or big idea. There’s something about that hunger and promise that keeps us sharp and doing our most innovative work. It’s also an amazing experience to be part of a...

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Russell Hobbs U.S. Launch

Named by Biz Bash as one of the 10 best ideas of the week, the Russell Hobbs U.S. Launch Event was a huge success. The storied UK kitchen appliance brand made its debut across the pond during New York Fashion Week with a private press event hosted by Kate Beckinsale...

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Digital Turbine Delivers Top Experience at MWC LA

Digital Turbine, the #1 mobile platform connecting operators and OEMs with mobile advertisers, premiered their new exhibit at this year’s inaugural Mobile World Congress in LA. This international event plays host to nearly 1000 companies focused in the areas of AI,...

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