Named by Biz Bash as one of the 10 best ideas of the week, the Russell Hobbs U.S. Launch Event was a huge success. The storied UK kitchen appliance brand made its debut across the pond during New York Fashion Week with a private press event hosted by Kate Beckinsale at the NoMo SoHo Hotel on September 12, 2018. 80 VIP guests, press, and social media influencers were invited to the British-style tea party where they were treated to tea served in vintage cups and other British-inspired treats.

FG|PG brought the space to life with a complete historical showcase of vintage products as well as featuring the current U.S. product line. Guests could see and get hands-on with each product for future purchase. The space was designed for easy guest flow and non-stop visual excitement. Hanging teacup pendant lights, living floral walls, a traditional British telephone booth, and of course, our A-list celebrity host, Kate Beckinsale, kept guests engaged for the duration of our Tea Party After Dark.

Floral arrangements were provided by Rachel Cho Floral Design, the P.R. and event concept was handled by Lippe Taylor with FG|PG providing design and production expertise to successfully execute an impressive brand experience.

Have an upcoming media event or product launch? Contact FG|PG to discover how you can make your next activation unforgettable!

Freddie Georges Production Group
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