Influencer and Media Event | Brand Activation | B2C
Project: Product Launch at The Happy Place
Concept: Launch a new product line for Almay Makeup and brand ambassador, Rashida Jones.
Producer: FG|PG in collaboration with Lippe Taylor
We partnered with Lippe Taylor and the Happy Place in Downtown Los Angeles to reveal Rashida Jones’ new product line for Almay Makeup. Press, Media, and Influencers were invited to experience the quirky spaces, test the new product line and meet with Rashida along with Almay Executives.
The Happy Place’s larger than life installations, multi-sensory immersive rooms, and dozens of moments curated to Capture Your Happy created the perfect backdrop for the new partnership between Jones and Almay. The event was vibrant, yet down-to-earth, and embodied the essence of what Rashida and Almay are all about.