trade show | exhibit | b2b
Project: International Manufacturing Technology Show
Concept: Use light and refined finishes to represent their technology and make an impact.
Carbon, a Silicon Valley-based digital 3D manufacturing company, attends IMTS to increase brand awareness, build their partner network, launch new products, and educate manufacturing companies about their disruptive product line. Operating at the intersection of hardware, software, and molecular science their Digital Light Synthesis™ technology and SpeedCell™ system is revolutionizing manufacturing by enabling unlocking the potential of mass customization and on-demand inventory.
Carbon has relied on FG|PG to design and manage their exhibit program since 2016 and has continued to grow their presence. Their largest footprint is on display at IMTS in Chicago which is no surprise since IMTS brings together over 2,500 exhibitors and 130,000 attendees. With so much competition on the show floor, priority number 1 was to leverage a bold design representative of their light-based technology to make an immediate impact.
The main entrance to their exhibit was open and inviting. Featuring a lattice canopy with 7 rows of LED lights inlaid within the floors, walls, and canopy, we created a tunnel effect reflective of Carbon’s breakthrough Digital Light Synthesis technology. The rear entrance was equally attention-grabbing, showcasing a 12 ft. tall back wall that leveraged an offset checkerboard design coupled with asymmetrical backlit LED’s. This unique concept tied directly to Carbon’s ability to facilitate the manufacturing of truly custom one-of-a-kind products. Demo areas were strategically placed to encourage flow and interaction. Creative messaging and bold graphic design choices allowed their impressive product line to take center stage while effectively communicating Carbon’s key differentiators. The final touch was a massive raised hardwood floor with beveled edges and comprehensive wire management. The high-end finishes and thoughtful design used throughout the exhibit set Carbon apart from all other exhibitors at IMTS and helped position the brand as the leader in digital 3d printing.
Whether you are looking to maximize a small footprint, fill a large exhibit space, or roll out a modular exhibit program FG|PG designs always make an impact. Give us a call to create a winning strategy for your next activation.