trade show | exhibit | b2c | b2b
“FG|PG has been a joy to work with from beginning to end. I left the booth at 6pm the day before show open, and that has never happened before. When my coworkers asked why I wasn’t at the booth, all I said was FG|PG…they got it done. We won 4 awards for Best-In-Show and the fans loved it. Thank you very much!”
– Ellen Liew, Senior Events Manager
Client: Epic Games
Concept: Design an immersive in-game party experience to celebrate the Fortnite community
Fortnite reached new heights in 2018 and this year’s E3 provided the perfect opportunity to celebrate the community behind Epic’s wildly successful battle royale game. Epic Games wanted their E3 booth to be an immersive in-game party experience to say thank you to FORTNITE fans.
FG|PG was honored to be selected to design, fabricate, and produce their 10,000-square-foot double deck booth at E3. We were tasked with creating a party for the whole squad. From the BoogieDown Challenge to a Supply Llama Rodeo, there was plenty of excitement and delight to keep all of Fortnite’s players, partners, and friends engaged from show open to close.
Guests were drawn into the space from afar by a massive 12-foot tall backlit Fortnite logo suspended above an actual BATTLE BUS. Complete with custom-fabricated 18-foot hot air balloon and 100-pound disco ball floating high above the show floor it was impossible to miss.
Designed to bring Fortnite to life, booth activations recreated immersive in-game experiences. Using a custom fabricated hang glider and 3D mapping fans could literally “drop” into the game. There was a performance stage where participants could showcase signature BoogieDown dance emotes plus cosplay photo-ops complete featuring 3D printed versions of the game’s iconic pickaxes.
Fans competed on their favorite platforms, won exclusive prizes, and scored free snacks along the way. Fortnite dolled out 10,800 servings of Hot-Buttered Popcorn, 3,120 Freshly-Baked Cookies, 1500 Llama Ice Pops, and 595 Gallons of Water. In addition to broadcasting their highly anticipated Celebrity Pro-Am, a slew of celebrities stopped by to get in on the action. There was literally something for everyone.
The road to E3 was fast and furious. FG|PG designed and fabricated Fortnite’s best-in-show experience over the course of 60 days. We logged 3,500 hours of Custom Fabrication, 813 hours of Scenic Painting, printed 9,000 sq ft of Graphics, created 12 life-size 3D Printed Pickaxes, overhauled 1 fully functional 38-foot Battle Bus and we are just getting started. Come back soon to see more Fortnite fun!