Influencer and Media Event | B2C
Project: Freeman Beauty Brand Influencer and Media Event
Client: Freeman Beauty
Concept: Luxury influencer and media event coupled with an exclusive slumber party for select guests.
The moment FG|PG discovered the product line for Freeman Beauty’s PR Event in Los Angeles, we knew the exact direction to take for the Social Media Influencer and Media Event.
As media and brand influencers entered the private penthouse location above Sunset Blvd., in West Hollywood, CA, they were greeted with custom photo-op product displays, estheticians to educate and help them find their “mask match,” a 40’ gliding balloon sculpture, brand-inspired floral arrangements, craft cocktails, and light bites.
Upon leaving The Freeman Hideaway, select Influencers were invited to a luxury overnight experience a few blocks away at the SLS Beverly Hills. Each suite was decorated to compliment The Freeman Hideaway and provide guests with a magical, hotel slumber party.