experiential | activation
Project: Comic-Con International 2017
Concept: Create and produce a Mixed Reality experience designed to immerse participants into the Clockworks mental institution featured in the disturbing world of Legion.
Producer: FG|PG | Here Be Dragons
Comic-Con took over the San Diego Convention Center and downtown San Diego with exciting marketing experiences throughout. One popular location was in front of the Hilton Bayfront at the FX Legion Mixed Reality Experience designed and produced by FG|PG in collaboration with Here Be Dragons.
The experience featured a custom built 25’x40’ structure used to create a similar environment as the Clockworks mental institution from the show. Using Microsoft HoloLens and live actors, each room was designed to completely immerse you into the disturbing world of Legion.
Despite the uneven ground and warm temperatures, FG|PG designed, fabricated and installed the structure to safely accommodate the crowds during the four day event. Incorporating decks and safety ramps gave the space more accessibility and enjoyment for everyone. The build included installing several interior walls to create multiple “exam rooms”, allowing as many people as possible to participate in the Mixed Reality Legion Experience.