new product launch | pr event
Project: VIP Movie Screening – Murder on the Orient Express
Concept: Create an authentic 1920’s setting for a VIP Screening of Murder on the Orient Express featuring custom event décor, including custom monogrammed travel-themed premium leather goods for all guests.
Producer: FGPG in collaboration with MBooth
A Delicious Mystery…
To celebrate the release of Murder on the Orient Express, Godiva announced the limited-edition chocolates collection created specifically for their partnership with the new film.
As part of the new product launch, Godiva turned to the team at FGPG to create a private VIP screening complete with all the thrills, extravagance and intrigue of the classic mystery. The Roxy Hotel in New York with its spectacular 1920’s Art Décor movie theatre was the perfect setting, for the elegant event.
FGPG provided custom event décor including vintage trunks, luggage and photo props along with an antique bar cart and marble top bar for the evening. Guests were treated to a customized monogram suite that featured premium travel themed leather goods such as luggage tags, passport holders and eyeglass cases, elegantly monogrammed on site as a keepsake from the event.