Event | Brand Activation | B2C
Project: Free Water and Rides at SBWFF
Client: Icelandic Glacial
Concept: Create a branded shuttle service to provide free rides, water, and good times to guests attending the South Beach Wine and Food Festival.
During the South Beach Wine and Food Festival, our creative team developed and produced a “Free Ride” program with luxury water brand, Icelandic Glacial.
FG|PG wrapped three electric vehicles in vibrant brand creative, outfitted the drivers, and provided key brand talking points to ensure each shuttle experience was on message. Not only did our branded vehicles reach thousands of eyes across South Beach during one of the most popular culinary events of the year, each shuttle ride provided guests with unlimited samples of Icelandic Glacial.
FG|PG also managed the selfie cam incorporated into each vehicle and created a custom filter with logo social sharing. When consumers posted photos to social media using the brand’s hashtag they were entered into a contest to win a free supply of Icelandic Glacial water.