exhibit | tradeshow
Project: exhibit Tradeshow | Interbike
Concept: Repurpose and custom brand existing rental properties to create trade show exhibit designed to demonstrate products and engage attendees with the Kinetic brand.
Our custom rental solutions and in-house graphics make an impression…
Combining an open space design, with FGPG’s custom rental solutions and in-house large format graphics, created dramatic branding for Kinetic that stood out at this year’s Interbike attracting a crowd of cyclists eager to try the equipment first hand.
The striking graphics with the message “Release the Beast” and monitors that provided first-hand experience of the product demos, appealed to the target audience of hard core cyclists most likely to invest in professional training equipment, and the dealers who cater to this audience.
A private meeting space in the rear of the space facilitated dealer/distributor conversations.