Although E3 is a trade show where most exhibitors try to outdo one another in the flash and hype department, Oculus stood out because its style was so different.
The corporate culture at Oculus is subdued and understated, with the belief that glitz is unnecessary—the product speaks for itself. The Oculus exhibit embodied that spirit. The matte black finishes, clean lines, black on black logo, and organic blonde wood clearly demonstrate the “less is more” company culture.
20’ high walls help to make the Oculus exhibit an oasis of calm on the busy show floor. Bright lighting, uninterrupted interior sightlines and comfortable seating invited attendees to spend time in the exhibit and engage with the VR demos.
The design committed over 50% of the available floor space in the exhibit to product demos so that attendees could experience VR technology. Oculus was able to generate a lot of show floor buzz and attract long lines of attendees to their exhibit by focusing on what the attendee wanted most – a chance to experience its virtual reality products. The Oculus Touch demos were so popular that lines formed around the entire exhibit.