mobile tour | event | b2c
Project: Pride Float National Tour
Client: Tito’s Handmade Vodka
Concept: Share the inclusive brand message “LOVE IS LOVE” at local events across the country.
Tito’s Handmade Vodka built its vodka empire by spreading the love. In fact, in 1992 Tito started making Vodka to give as gifts for friends. Nearly 20 years later giving remains at the heart of the Austin Texas-based company. They fully believe in giving back to local communities and support thousands of nonprofits. Tito’s Handmade Vodka has a ton of experience in cause marketing, and they’ve created lasting partnerships with the LGBTQ+ community at Pride events across America.
In 2018 Tito’s Handmade Vodka took their 25’ float to Pride Parades and other festive gatherings across the country to share their inclusive message of “LOVE IS LOVE”. With events in Hartford, Asbury Park, Boston, DC, Providence, NYC, Provincetown, Charlotte, and Orlando it was a massive undertaking. To help them accomplish their goal, FG|PG successfully designed and produced a float that clearly communicated their brand messaging and staffed each activation with a diverse team of brand ambassadors, drag queens, and DJ’s to deliver an experience that shined with local color and authenticity. The float FG|PG designed featured a custom copper wall and copper heart with an arch that illuminated for evening activations. We also fabricated 8’ replica bottles that blasted crowds with custom confetti sharing the brand’s messaging.
Tito’s Handmade Vodka doesn’t limit their support of the LGBTQ+ community to Pride month. Their dedication to the cause continues throughout the year and is a leading reason that their brand is so welcomed within the LGBTQ+ community. Not only was their Pride Float on the road from June to October, but they donate all net proceeds from their online store to a charity of your choice with Equality Federation, a major LGBTQ+ non-profit, named prominently as one of their featured charities.
Supporting LGBTQ+ rights is a natural and authentic fit for Tito’s Handmade Vodka. Giving is central to their mission as a company, and they work all year long with local organizations to champion tolerance and acceptance for all. Their float tour and participation in Pride events are just one more reason to Love, Tito’s.