event | experiential activation
Project: Comic-Con International 2017
Concept: Create brand presence for TRUtv that included several activations for TRUtv programs, produce a 1 day carnival like experience located on the field in Petco Park and open to the public.
Producer: FG|PG | Brand Connections
With a line around the stadium you can see the excitement of the fans waiting to experience fun on the field level of Petco Park for the truTV Impractical Jokers Block Party designed and produced by FG|PG in collaboration with Brand Connections. The carnival like atmosphere was full of family fun entertainment inspired from various episodes from the show, estimating over 14K fans participating throughout the day.
Throughout the Padres outfield there was an inflatable mechanical bull, a sumo wrestling ring, a Virtual Reality High Wire Experience, where you attempt a walk on the same tight-rope the Jokers crossed. A flock of food carts serving pizza, ice cream, nachos, even a White Castle food truck. FG|PG also boosted brand presence by producing custom graphics throughout the field, even accenting the ballparks JumboTron!