Brand Experience | B2C
Project: WWE 2K18 WrestleMania Experience
Concept: An inline experience to promote WWE 2K18: WrestleMania Edition at WrestleMania 34.
2K and FG|PG have a long standing partnership. Together we’ve produced events and activations of all sizes and the focus is always the same. It’s all about celebrating their amazing community of gamers and fans.
The activation we developed for the attendees of WrestleMania 34 stayed true to this mission and treated fans to exclusive game-play demos, celebrity photo-ops, and autograph signings while waiting for the main event to begin. Fans of WWE were given the chance to get up close and personal with their favorite wrestlers and video game characters all while sharing their love of the sport with other wrestling enthusiasts. Smiles were plentiful and both the fans and the brand emerged victorious.