Imagining the future of VR

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For the 5th consecutive year, Oculus and FG|PG produce a boundary-pushing developer conference.

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Oculus OC5 Developer Conference Engagement Women Testing VR Headset

OC5 looked back at the history of Virtual Reality and laid the foundation for future breakthroughs.

As the VR community continues to grow and Oculus Connect solidifies itself as a flagship event among an expanding community of immersive storytellers, we were given the mandate to ensure that all attendees experience at least one VR demo during the conference.

With that in mind, we took over the San Jose Convention Center and treated attendees to over 100 VR Demos, 30 in-depth sessions, and the VR League Grand Finals.

The discussions were deep and the competition thrilling. Above all, the industry’s most visionary developers and creators came together to connect in engaging and meaningful ways that will propel VR forward.

What does the future of Virtual Reality look like?

The only way to fully grasp the power of VR is to experience it first hand, so we created room and arena-scale activations that let attendees run around untethered to experience the mindblowing tracking and mapping capabilities of Quest. Each game received its own special treatment that mirrored the title’s respective graphic language while providing an overarching aesthetic consistent with the Oculus brand.

Glass walls, perforated vinyl graphics, and living room furniture were leveraged to create immersive environments that were minimalist and future-forward for SUPERHOT VR and Project Tennis Scramble. These 20×20 spaces highlighted how Quest could be used at home. While the 60×80 battlefield we created for Dead and Buried Arena showcased its competitive and attraction-based implications.

Oculus OC5 Developer Conference Brand Activation

At a proprietary event the size of OC5, there is a lot of ground to cover and countless demos and sessions to experience. Flow within the hall, easy-to-navigate wayfinding, manageable lines, and energetic brand ambassadors are all essential elements that need to be orchestrated in perfect harmony to achieve success.

The team at FG|PG understands all of the details that go into executing award-winning experiences for leading brands, but it’s the trust our partners place in our team and the mutual respect we’ve built together in the field that make our activations so memorable.

Let us bring your vision to life

Not to worry, our approach and expertise can be applied to any experience, industry or brand. Reach out to see how we might be able to accomodate your needs.

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